Runs your ad accounts.
Watches spend overnight — pauses the losers, scales the winners, posts the why in Slack.
For sales and lead generation teams
One hire. All of marketing and sales.
Olivia9:02 AM
@Merit pull the 30-day pipeline forecast from HubSpot — PDF + dashboard link
MeritAPP9:04 AM
Affirm — building it now.
MeritAPP9:06 AM
Cleared hot — 30-day pipeline forecast ready.
PDF
30-day-pipeline.pdf
PDF · 2.4 MB
Open live dashboard →
Not a chatbot. Not a copilot. Your marketing and sales hire.
> Getting started
Hire Merit in two minutes.
STEP 01
Add Merit to Slack.
One click. He joins your workspace and says hello.
STEP 02
Talk to him like a teammate.
Plain English, in any channel. No prompts to learn, no dashboard to log into.
STEP 03
He ships the work.
Campaigns, reports, outreach, CRM cleanup — posted back in the thread, finished.
STEP 04
Put him on repeat.
Morning briefs, weekly reports, always-on watchers. Standing work he runs without being asked.
> What he ships
The work Merit ships.
One hire, the output of a marketing and sales team. Finished, not half-done.
Marketing
Ships the Monday brief.
Every Monday: paid, organic, and pipeline — with the reason behind every number, not just the chart.
Reports on demand.
Ask in Slack, get a sourced PDF or a live dashboard — investor briefs, attribution, anomaly alerts.
Sales
Builds lists to your ICP.
Verified prospects, matched to who you actually sell to — ready to work.
Writes and runs outreach.
Sequences in your voice across email and SMS. Replies flagged the moment they land.
Keeps the CRM honest.
Stale deals flagged, leads routed to the right rep, pipeline kept clean — without you nagging the team.
> control
A hire you don't have to manage.
Autonomous where it's safe. Asking where it counts. Merit can't spend, send, or leak without you.
> the stack
If it has an API, Merit uses it.
3,200+ tools and counting. Connected to your lead sources, your CRM, your ad accounts, your analytics. Your whole stack is his.
Other tools hand you a document. Merit hands you the work.
A chatbot answers. A copilot suggests. Merit posts the finished thing in the thread and asks what's next.
Speed to Lead
Be first to every lead. Revive the rest.
Merit calls every new lead the moment it lands — then goes back for the ones you'd written off. 78% of buyers go with whoever calls first. For the calls coming in, Merit AI answers every one, 24/7.
PhoneSMSEmailWebsite
Explore Speed to Lead →> Every morning
Your team, briefed by 9 a.m.
Every workspace gets a morning brief at the time you choose — overnight signal, what Merit changed and why, approvals waiting, and the top three things to look at today.
MeritAPP8:00 AM
☀️Morning brief — Wednesday
• Overnight: paused 2 campaigns bleeding CPA — saved ~$410
• Waiting on you: cleared hot to scale Camp 7 by 30%?
• Top 3 today: Meta creative fatigue on Q3 launch · 14 new leads worked · Monday brief drafts at noon
Standing by.
For the teams who run on Merit.
Agencies
White-label client reports and ad ops across every account. Every client thinks you're superhuman.
In-house marketing
The ops hire you didn't have to recruit. Briefs, reporting, and campaign work off your plate.
Sales & lead-gen teams
Lists, outreach, and speed to lead — pipeline that moves the day it lands.
Comparison
Merit vs everyone else
Every other tool solves a fragment. Merit is the finished hire who calls your leads in under 30 seconds — voice, SMS, email, and Slack.
swipe for full comparison →
Tool
Type
Speed
Channels
Slack-native
Approvals
Pricing
Viktor
Chat coworker
No dialing
Slack only
Yes
Manual review
Subscription
Anrie
Ad campaign coworker
No dialing
Slack only
Yes
Approval-gated
Subscription
Okara
Chat coworker
No dialing
Slack only
Yes
Manual review
Custom
Ava (Artisan)
Cold outbound SDR
Cold outreach
Email · voice · LinkedIn
No Slack
Optional review
Subscription
Apten
Omni-channel outreach
Follow-up focused
SMS · Voice
No
Done-for-you setup
Custom
Merit is the only finished AI hire who calls your leads in under 30 seconds — across voice, SMS, email, and Slack.
> intel
Questions operators ask.
What is Merit?
Merit is an AI hire for marketing and sales teams. He lives in your Slack, and when you @mention him he ships finished work — campaigns, reports, outreach, CRM cleanup — instead of advice.
Is Merit just a chatbot?
No. A chatbot answers questions. Merit executes — he drafts, launches, pauses, scales, and reports, then posts the result in the thread. Anything that spends or sends waits for your approval first.
What can I ask him to do?
Run and watch ad accounts, ship weekly and morning briefs, build reports and dashboards on demand, build prospect lists to your ICP, write and run outreach, keep the CRM clean, and call every new lead through Speed to Lead.
How does cleared-hot approval work?
One-time script approval at workspace setup — not per-call approval. You approve the discovery questions Merit asks, the qualification criteria, the booking logic, the disposition rules. From then on, Merit executes consistently against the approved playbook. No surprise auto-responses. No off-script calls. The approval gate is architectural per Merit's Constitution at /constitution.
What tools does Merit connect to?
3,200+ and counting — your ad accounts, CRM, analytics, billing, and lead sources. If it has an API, Merit uses it.
Is my data safe?
Encrypted in transit and at rest, workspace data isolated per customer, and never used to train models. SOC 2 is in progress. The rules he operates by are public at runmav.com/constitution.
Does Merit integrate with my CRM?
Supports integration with HubSpot, Salesforce, Pipedrive, Close, Attio, GHL, Salesforce Financial Services Cloud, Applied Epic, ServiceTitan, Housecall Pro, Wealthbox, Redtail, and any CRM exposed through managed connectors (3,200+ tools). Every call writes a structured record to the CRM: summary, qualification answers, disposition, next-step recommendation, calendar booking link.
How do I get started?
Add Merit to Slack — he's live in about two minutes. It's free to start, no card required.
Start free. Pay when you're ready.
Put him to work first. Paid plans from $49 a month.
> Team
$49/ mo
One hire for the whole workspace — no per-seat pricing.
Free to start · No credit card · Cancel anytime
- 20,000 credits a month
- Every integration — 3,200+ connectors
- Scheduled tasks & automations
- Reports, briefs, and finished deliverables
- Priority support
> Enterprise
Custom
Flexible Pricing
Everything in Team, plus:
- Invoicing + custom billing terms
- Security review support + DPA
- SLA + priority support
- Dedicated proactive onboarding + optional speed to lead deployment
AI disclaimer: Merit uses AI models to generate responses and perform tasks. AI-generated content can be inaccurate or incomplete, so please review important outputs before acting on them.
Slack plan note: the in-Slack AI assistant panel requires a paid Slack plan. On free Slack workspaces, Merit works fully through @mentions and direct messages.
Your marketing and sales hire. From $49 a month.
Add Merit to your Slack and he'll ship his first work today.
Free to start · No credit card · Live in two minutes